Sportsbet – NRL Pick Em Shoots



NRL Pick Em Shoots




Brisbane, Queensland



VMP Productions has worked with Sam Thaiday on a number of occasions. From bomb diving into freezing swimming pools in mid-winter, to presenting high quality display homes, Sam is always ready to give his time and energy to engage an audience.


NRL Pick Em was a campaign run by Sportsbet. The campaign was designed to give punters the opportunity to engage in a fun and FREE game that allowed them to pick their favourite teams each week. In the end, a lucky winner would be awarded a prize of $100,000!

Each week, the VMP studio would play host to Sam. He would rock up with some funny lines about why he did not win last week and how easy it would be to play and win. All of the “live” updates were shot against our studios green-screen backdrop. Sam had a great ability to deliver a 60 second promo on time and totally off the cuff. What a star!


In the end, a winner eventually appeared right here in Brisbane! Our team alongside Sam, presenting the award to the winner next to the Wally Lewis statue at Suncorp Stadium. The lucky prize, an oversized cheque and a Sam Thaiday handshake so hard, our winner must have been glad he never met Sam on the field!

It was a simple. yet effective video production, which allowed for deliverables to be packaged in only few hours each week to ensure the Sportsbet socials stayed bright and up to date. Obviously, it was a complete pleasure to work with Sam and Sportsbet to show once again, our reliable and consistently professional approach.

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