VMP and the Queensland Department of Education collaborated on a suite of social media videos for the promotion of Kindy in Queensland. Utilising the iconic Jay Laga’aia of Playschool fame, we created custom set pieces and spent two days filming in both the VMP Studio and on location at a Kindy in Caboolture. The end result was six videos, plus three additional creatives which are being pushed out via YouTube, Facebook and Instagram to increase awareness about Kindy, boost enrolments and give Queensland Kids the best start in life!
