VMP and the Queensland Department of Education collaborated on this suite of social media videos for the video marketing of Kindy in Queensland. Utilising the iconic Jay Laga’aia of Playschool fame, we created custom set pieces which were filmed in the VMP Studio. We also did a day of filming on location at a Kindy in Caboolture. The end result was six videos, plus three additional creatives which are being pushed out via YouTube, Facebook and Instagram. They will increase awareness about Kindy, boost enrollments and give Queensland Kids the best start in life!