Our Favourite TV Commercials of 2013
At the start of a New Year, VMP takes a look at the best TV commercials - from genius to downright gross - to hit the small screen in 2013....
08 January, 2014
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Colour Your World
VMP shares a breakdown of colours used in video advertising and how they can affect the way we feel about an ad....
29 August, 2013
Y Gen Y
In April/Mays edition of Creative magazine there was an interesting article on Gen Y, their consumption of technology and the way technology consumes them. So here’s the abridged version, written by a Gen Yer....
01 July, 2013
Excerpt from Outlook – Australian Entertainment and Media
Jeff Whatcott is the Chief Marketing Officer of Brightcove, a successful cloud software company. In these excerpts from a recent PWC ‘Outlook – Australian Entertainment and Media’ he gave an opinion of the importance of online video. “Forrester Research found that...
02 June, 2013
Online Video Production – Advertising For The Future
Here at VMP in Brisbane, we know how important online video production has become in the current media space. In this blog, we’re going to keep it short and sweet and share with you a little information about web advertising...
01 May, 2013
Celebrity Endorsments
Does celebrity endorsement actually work? VMP discusses the power of Celeb PR and some of our favourite examples of effective and successful celebrity endorsements in promotional video....
08 April, 2013
Beyond 30 Seconds – The Art of Multi-Screen
Through social media multi-screening, TV advertising reaches audiences beyond its usual 30-second slot as media devices become more accessible to viewers. VMP discusses the art of 'multi-screening' and looks into some successful campaigns....
01 March, 2013
Article from AustraliaCreative.com – Getting your teeth into a dull product
One of the creative industries tedious tasks can be producing interesting concepts for dull products. In this Australian Creative article one blogger challenges the notion of dull advertising and throws away today’s meaning of creativity....
12 February, 2013
Top 5 Tips for a Christmas TV Commercial!
Thinking about doing a Christmas ad? Here at VMP in Brisbane, we know our way around a great TV commercial production. We’ve put together our top recommendations and ideas to make sure your ad doesn’t get lost in the holiday...
12 December, 2012
QR Codes and How To Use Them – Part 2
Ever wanted to use a QR Code? QR Codes are great for marketing, but the potential for other uses and abuses are out there! In this blog, media production company VMP gives you all the details on our top 8...
12 December, 2012
Interactive Productions?
We are often asked what a client should put in a brief for a production. In this case, let's look at an interactive production - it might be a training resource, a staff induction programme, or a client site interactive...
13 November, 2012
QR Codes – Part I
Originally built for industrial uses, they are now under spotlight in advertising strategies. VMP gives the lo-down on QR Codes in this part one of two blogs. We look at what exactly they are and how to make them....
24 August, 2012