Through the lens: 5 Types of Effective Video Marketing

Through the lens: 5 Types of Effective Video Marketing


Our team share their 5 Types of Effective Video Marketing 

Hi! Looking to step up your marketing game? You need video content! In today’s digital world, videos grab attention like nothing else, making them a must-have for any marketing strategy. Keep reading to discover five effective types of video marketing that can boost your brand and get you awesome results (plus a secret bonus!). 

1. Explainer Videos

Explainer videos are like going to class, if class was condensed down into only the most important information and simple to understand break downs of complex ideas, products, or services. They’re usually about one to two minutes long and use simple language to get the message across. 

These videos are great because they make complicated stuff simple to understand. People love visuals, and these videos can quickly answer common questions, making it easier for customers to decide to go with your brand. 


Product Launches: Show off new products by highlighting their unique features. 

Service Overviews: Explain how your service works. 

How-To Guides: Walk viewers through using a product step-by-step. 

2. Testimonial Videos

Second on our list is testimonial videos. They typically feature real customers talking about their positive experiences with your brand. These genuine stories help build trust and credibility. 

Because people trust other people, testimonial videos create social proof that makes potential customers feel more confident about choosing your brand. It’s like being recommended by a friend. You do have to choose the right person for the audience though! 


Customer Stories: Share how your product or service has made a difference. 

Case Studies: Dive into detailed success stories. 

Quick Testimonials: Short clips of happy customers sharing their thoughts. 

3. How-To Videos

How-to videos are designed to teach viewers how to do something. They provide step-by-step instructions on how to solve a problem or answer a question. 

These videos offer valuable information and practical solutions, making your brand look like an expert. Plus, they can drive traffic to your site since people often search for how-to content. 


Product Tutorials: Demonstrate how to use your product like a pro. 

DIY Projects: Show how to tackle projects related to your industry. 

Tips and Tricks: Share handy tips or hacks your audience will love. 

4. Live Videos

Live videos are exactly what they sound like; real-time broadcasts where you can interact with your audience on the spot. You can go live on platforms like Facebook, Instagram, YouTube, and LinkedIn. 

What makes live videos work is that they can create a sense of urgency and excitement. FOMO. People don’t want to miss out, so they’re more likely to tune in. Plus, you can engage with viewers directly, answering questions and building a stronger connection. It adds a very personal element to communication. 


Live Events: Stream product launches, webinars, or other big happenings. 

Q&A Sessions: Answer audience questions live. 

Behind-the-Scenes: Give a peek behind the curtain at your operations or events.


5. Animated Videos

Animated videos use animations to tell a story or explain something. They can be anything from simple graphics to complex 3D animations and are super versatile. 

Animations can bring ideas to life in a fun and engaging way. They’re especially good for illustrating abstract concepts, making them easier to grasp. The beauty of animation is that you can create and do things visually that would be entirely impossible in the real world, such as riding a bus that shrinks down to a micron to explore science.  


Brand Stories: Use powerful animation styles to tell your brand’s story or mission. 

Infographics: Turn data and stats into digestible animated graphics. 

Concept Explainers: Break down complex ideas with engaging visuals. 


6. Advertisements (Secret Bonus Tip) 

Even though television has gone the way of the dodo the concepts that were honed and perfect by creative agencies for the past 70 years have not died with them. There is nothing truly more effective at selling a product that a short sharp 15 or 30 second commercial that gets your product or service stuck in the forefront of your audience’s mind. Plus, the art of the commercial lives on through social media like YouTube, Instagram, TikTok, and yes even television still has their share of mega project (Superbowl anyone?). Heck, you could even play your videos at the local cinema before a film! 


Commercials: A highly refined purpose driven way of delivering your message to your audience. 

Adding a mix of these video types to your marketing strategy can seriously boost your brand’s ability to connect with your audience. From the simplicity of explainer videos to the authenticity of testimonials, the usefulness of how-to guides, the immediacy of live videos, and the creativity of animations, each type has something unique to offer. Dive into video marketing and watch your engagement soar! 

Contact our team for more information today.