24 Jan Give Your Brand Personality With Video Marketing – VMP Brisbane
Marketing videos are an ideal promotional tool that can be used to convey your brand’s personality, message, and story to a wide audience, both quickly and effectively. Whether your goal is to drive brand awareness, educate buyers into making a purchase decision or increase conversion rates, video is one of the easiest ways to do so and should be implemented into your marketing strategy. VMP Brisbane are experts in producing videos for marketing.
Check out some of the many benefits a company can gain by utilising video as a marketing tool!
Trust & Credibility
Consumers are more likely to use a service or purchase a product that has personality and connects with them. Videos give you an opportunity to showcase behind the scenes processes and give a face to the company. This will make your brand more relatable and transparent, therefore establishing trust in your client/consumers’ minds as though they feel like they know and understand your business practices. Creating an emotional bond is key for a brand to remain at the forefront of a consumer’s mind. The more videos you create to help educate, inform and promote your assets, the more likely you will build on the foundation of trust. In turn, trust will likely convert into sales and life-long clients.
Engaging Your Audience & Your Brand
Videos have been proven to increase engagement more than any other type of marketing tool. It allows you to connect with your target audience on an emotional level, eliciting action. Through visually stimulating graphics and sound, companies can deliver their brand’s message in a voice that speaks to the target audience and engages them across multiple platforms. Video content can be consumed passively, within a social media feed, whereas written based media must be actively consumed. Therefore, video is great for brand awareness in the online space. However, make sure you target both the eyes and ears of the potential client as this will double your competitive advantage!
How Video Marketing Conveys Your Brand Effectively & Concisely
In a time-poor society, people are known to preference watching a 2-minute video rather than reading a 15-minute article of text. Videos are effortless and quick for target audiences to consume, whilst adding character into your marketing content. Videos such as infographics allow you to tell your story or explain your product or service with an illustration/ animation style that reflects your brand, all in a short format. You can say a lot in a two-minute script whilst having visual storytelling to leave a lasting impact.
Contact Us at VMP
If you need to add that personal touch to your online marketing strategy, VMP has 25 years of experience creating corporate marketing videos in Brisbane. We will work alongside you to perfectly craft a video that shows off your brands personality. Let’s talk! Give us a call on 07 3324 0900 or drop us a message, today!
Learn more about our Video Production Services.
Check out our previous projects in our Work Portfolio page!