05 Oct How to Level Up Your Marketing Videos
Marketing videos are a great way to bring new audiences, customers, or clients to a growing business in Brisbane. But with our feeds so saturated with video content, how can you make an impact on your target audience? Here are 3 tips for doing just that!
Stand out
How do you stand out from the crowd? A good start is to look at what your competitors are creating and breaking away from conventional content. You may want to interview a staff member as it‘s a great way of showing your company skills and assets. A great way to make a simple interview stand out is to film your interviewee in the context of their daily role, doing tasks relevant to their profession. For example, a chef working in the kitchen during service, an engineer looking at plans or a sales rep doing a vogue style walk and talk. This is a much more dynamic and eye-catching way of presenting an interview.
Read more about standing out with marketing video on youtube CLICK HERE
Do a Demo
Demo videos are a great way to show off a product or service to a broad audience. If your company sells a product show it in action. This creates very dynamic video marketing and helps customers envision how they can implement your product into their daily lives. If you are a service or consulting company, create a video that demos the step-by-step process of working with your company, explaining why you are unique from your competitors.
Connect with a story
Nothing sells like a story. Whether you tell the story of your business or a positive experience with a customer. People like to connect with a human tale; creating a marketing video that tells a heart warning or exciting story will have a greater reach and leave a lasting impact. Changing a simple line from “we give great service“ to “we have operated for 25 years as a family run business, that‘s why we also give great service“ will add that little bit of story to your marketing videos!
Learning more from a Marketing prospective CLICK HERE
Contact Us at VMP
At VMP, we have years of experience in Marketing Video production in Brisbane, so next time you need to level up your marketing, why not contact us for a quote to create a video? Let’s talk! Give us a call on 07 3324 0900 or drop us a message, today!
Learn more about our Video Production Services.
Check out our recent projects in our Work Portfolio page!