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Online Video Production – Advertising For The Future

An unraveling film reel entering a laptop computer screen

Online Video Production – Advertising For The Future

 

Video marketing is significant – and we’re not just saying that because we’re a production company! But, here at VMP in Brisbane, we know how important online video production has become in the current media space. In this blog, we’re going to keep it short and sweet and share with you a little information about web advertising plus a few fun facts we picked up along the way!

Less ‘Painful’ Than Reading Pages

3,600 web pages. That’s the value of one online video according to Dr. McQuivey of Forrester Research. There is no doubt that watching a 60-second video is much less painful than reading pages upon pages of information when you first enter a website. Video marketing takes a website from being a brochure on the internet and injects life and movement into it. Thanks to the influence of TV, most people have become accustomed to receiving their information via sounds and imagery rather than the written word, giving online videos (and the website they’re promoting) even more credibility.

Beneficiary Marketing

Online marketing is also one of the best beneficiary marketing strategies. The reach online videos have is effective and efficient. 80% of audiences can recall a video ad they have seen online within the last 30 days and of that group over a quarter then acted on it. Those are some pretty awesome statistics. There is a huge marketing opportunity that not only includes promotional advertisements but also testimonials, product information, entertainment, even unscheduled presentations to people who may just be browsing all websites or too busy to schedule an actual appointment.

It’s pretty easy to see why online video is the single most practical use for marketing energy. Start with a smart strategy and goal in mind you can watch engagement rates, click-through rates and conversation rates soar. And if you’re not using video marketing, you’re losing your customers to competitors who do.

Fun Facts About Online Video Advertising

Now for some fun facts about how awesome web video advertising is!

a.) Video results have appeared in almost 70% of the top 100 Google searches in2012 (Marketing Week).

b.) Spending on online advertising for 2013 is estimated at $3.6 Billion.

c.)   1.8 Million Words. That’s the value of an online video.

d.)   59% – The percentage of senior executives who would rather watch a video than read text.

e.)   10 Seconds. That’s all the time you have to engage your audience before they lose interest and start Googleing cats.

f.)    78% of people watch online videos at least once a week and 55% watch every day.

g.)    500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute.

h.)    You are more likely to die falling out of bed than get 1 million views.

i.)    People retain 95% of a message in a video, compared to 10%  of what they read in text.

j.)    Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.

k.)    From over 800,000 emails sent from GetResponse Pro accounts, emails with video received 5.6% higher open rates on average and 96.38% higher click-through rates than emails without video.

l.)    Shoeline.com experienced a 44% increase in online sales conversions by using videos to showcase their products.

If those statistics can’t convince you then I don’t know what will, so here’s a picture of a cat (which are more popular than dogs by around 300,000 hits per day!).

If you want to get into video marketing, why not give the experts a call? Here at VMP in Brisbane, we know how to create an online video production for your advertising needs. Contact us today!

 

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References:

Fiorentino, Matt. “Ten Stats That Will Change the Way You Look At Video in 2013”  Advertising Agency & Marketing Industry News – Advertising Age. N.p., 27 Dec. 2012. Web. 1 May 2013. <http://adage.com/article/digitalnext/ten-stats-change-video-2013/238915/>.

Murdico, David. “12 Tips to Convince Anyone About Online Video Marketing iMediaConnection Blog. N.p., 3 Apr. 2013. Web. 1 May 2013. <http://blogs.imediaconnection.com/blog/2013/04/03/12-tips-to-convince-an….

“The power of online video.” Web Video Marketing. 26 Feb. 2013. Web. 5 Jan. 2013. <http://webvideomarketingportugal.com/the-power-of-online-video-the-stats….

 

Wed, 01/05/2013 – 3:59pm